Are you tired of bland takeaways that don’t stand out? Do you want to increase your sales and attract more customers with your takeaway marketing strategy? Look no further because we have got the perfect solution for you! In this post, we will be discussing 10 simple yet effective steps to supercharge your takeaways marketing game. 

From optimizing online menus and leveraging social media platforms to creating irresistible deals and packaging options, we’ve got all the insider tips and tricks you need to grab attention, boost engagement, and drive revenue. Get ready to transform your takeaway business from average to extraordinary in no time! 

Introduction to Takeaways and EPOS Software

An EPOS software is a necessary part of any takeaway business. It can streamline your operations, save you time and money, and most importantly, help you to better market your business. 

There are many different types of EPOS software available on the market, so it is important to do your research and find one that is right for your business. One of the most popular types of EPOS software for takeaways is cloud-based. This means that all of your data is stored in the cloud and can be accessed from anywhere with an internet connection. 

Cloud-based EPOS software have many benefits over traditional on-premise systems. They are typically more affordable, easier to set up and use, and offer more flexibility in terms of features and updates. 

Perhaps the biggest benefit of cloud-based EPOS software for takeaways is that they make it easy to integrate with other marketing platforms and software programs. This allows you to create a truly holistic marketing strategy that will help you to reach your target audience more effectively. 

Step 1: Analyze Your Market 

If you want to be successful in marketing your restaurant’s takeout, the first step is to analyze your market with the help of your EPOS system. Who are your potential customers? What are their needs and wants? What are their buying habits? 

Once you have a good understanding of your target market, you can start developing a marketing strategy that will reach them effectively. Traditional advertising methods may not be as effective for takeout marketing, so think outside the box to get noticed. 

Step 2: Understand Your Goals

You’ve gathered all the right technology and the right EPOS system for your restaurant, but in order to create an effective takeaways marketing campaign, you need to first understand your goals. What are you trying to accomplish with this campaign? Do you want to increase brand 

awareness? Drive sales of a specific product? Generate leads for your business? Once you know what your goal is, you can develop a strategy and plan of action to help you achieve it. 

If you’re not sure what your goal should be, consider talking to a marketing professional or taking a look at your company’s overall marketing goals. From there, you can brainstorm some ideas for how takeaways marketing can help you meet those objectives. Once you have a goal in mind, the next step is to develop a strategy to make it happen. 

Step 3: Create a Digital Presence 

Assuming you have already completed steps one and two, it’s time to create a digital presence for your takeaways marketing campaign, using your EPOS system. This can be done in a number of ways: 

  1. Creating a landing page: A well designed landing page can be extremely effective in capturing leads and driving conversions. Be sure to include persuasive copy and a strong call-to-action. 
  2. Utilizing social media: Social media is a powerful tool that can help you reach a large audience with your takeaways marketing campaign. Use platforms like Twitter, Facebook, and Instagram to share valuable content and drive traffic back to your landing page. 
  3. Creating an email campaign: An email campaign can be a great way to stay in touch with customers and promote your takeaways marketing campaign. Be sure to create compelling subject lines and include calls-to-action throughout your emails. 
  4. Leveraging paid advertising: Paid advertising can be an effective way to reach potential customers who are not already aware of your takeaways marketing campaign. Utilize platforms like Google AdWords and Facebook Ads to create targeted ad campaigns that will reach your target audience. 

Step 4: Focus on Local SEO 

As the world goes increasingly digital, it’s more important than ever for businesses to focus on their local SEO with integrations in their EPOS systems. Search Engine Optimization (SEO) is the practice of optimizing a website or web page to rank higher in search engine results pages (SERPs). Focusing on local SEO is a great way to ensure that your business is being seen by people who are searching for what you have to offer in your area.

There are a few different things you can do to improve your local SEO. One is to make sure that your website is optimized for local keywords. This means including city and state names in your title tags, meta descriptions, and even in the content itself. 

Additionally, try to get involved with local events and activities, and be sure to list them on your website and social media pages. Getting involved with the community is a great way to show potential customers that you’re invested in their well-being. 

Step 5: Utilize the Power of Data and Business Analytics 

Data and business analytics are key tools that can help you to supercharge your takeaways marketing. 

By understanding your customer data, you can segment your audience more effectively and target them with personalised messages that are more likely to convert them into customers. 

You can also use data and analytics to track the performance of your marketing campaigns, so that you can continually optimise and improve them. This will give you a good indication of how effective your ads are at driving conversions. 

Finally, don’t forget to utilise social media data when formulating your marketing strategy. Social media platforms collect vast amounts of data on their users, which you can use to target them with relevant content. 

Step 6: Improve Your Takeaway Through Menu Optimization 

Menu optimisation is key to taking your takeaway business to the next level. By tweaking your menu and making small changes, you can improve your overall profitability and customer satisfaction. 

Here are a few tips to help you get started: 

  1. Review your current menu and identify areas for improvement. 
  2. Talk to your customers and find out what they really want. 
  3. Make sure your pricing is competitive. 
  4. Use quality ingredients and prepare your food with care. 
  5. Offer something unique that will make your takeaway stand out from the crowd.

Step 7: Integrate Customer Loyalty Programs 

Assuming you have a customer loyalty program in place, the next step is to integrate it with your takeaways marketing strategy. There are a few ways to go about this: 

  1. Use loyalty program data to segment your audience and customize your messaging.
  2. Offer incentives for ordering takeaways through your loyalty program. 
  3. Make it easy for customers to redeem their rewards by offering online or mobile ordering options. 
  4. Foster a sense of community among your loyal customers by featuring them in your marketing materials (i.e. social media posts, email newsletters, blog articles). 

By taking these steps, you’ll be able to better retain your existing customers and attract new ones with your takeaways marketing strategy. 

Step 8: Leverage Online Payment Gateway Solutions 

Online payment gateway solutions provide the perfect platform to take your takeaway marketing to the next level. By leveraging these tools, you can streamline your marketing efforts and reach a wider audience with ease. 

There are a number of online payment gateway providers to choose from, so be sure to do your research and select the one that best fits your needs. Once you have chosen a provider, sign up for an account and create a campaign. 

Be sure to include all relevant information in your campaign, such as what you are offering, how much it costs, and when it will expire. You will also want to create a compelling copy that describes your offer and drives customers to take action. 

Once your campaign is live, promote it across your social media channels and email list. You can also use paid advertising to reach an even wider audience. Keep an eye on your campaigns performance and make adjustments as needed to ensure maximum results. 

Step 9: Use Social Media Strategy Effectively 

Assuming you have takeaways to market and are ready to supercharge your marketing efforts, here is step 7 of our 9-step program. 

In this day and age, a social media strategy is a powerful tool that should not be ignored when marketing your takeaways. When used effectively, your social media strategy can help increase brand awareness, drive traffic to your website or blog, and generate leads and sales. 

Here are some tips for implementing your social media strategy effectively for takeaway marketing: 

  1. Use relevant hashtags: Hashtags are a great way to reach new audiences and get your content seen by more people. When creating hashtags for your takeaways, be relevant and specific. For example, if you’re marketing Italian takeaways, some relevant hashtags could be #italiantakeaway #takeawayfood #italy #foodie #instafood etc. 
  1. Create engaging content: The key to success on social media is creating engaging content that will capture the attention of your target audience. When promoting your takeaways on social media, share mouth-watering photos, helpful tips or recipes, behind-the-scenes videos, or anything else that will get people interested in your product. 
  2. Run social media ads: Social media ads are a great way to reach even more people with your takeaway marketing message. With Facebook Ads, Twitter Ads, and other paid platform options available, you can target potential customers based on interests, demographics, and even location 

Step 10: Utilize Incentive Programs 

When it comes to increasing profits, utilizing incentive programs is an effective strategy. By offering rewards for customers who order through your restaurant’s app or website, you can increase both frequency and average order size. Additionally, you can use data from these orders to better understand your customers’ preferences and target them with more personalized marketing.